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How to Build a Successful Ad Campaign

In this blog post, we’ll walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

What is facebook ads manager:

The ads manager is the starting point where you create running Facebook, Instagram, Messenger Ad campaigns. It’s a complete tool where you can manage your facebook and campaign anytime. In particular, you can use an ad manager for:

 

  • You can easily set up a Facebook ad campaign by opening ad manager on your facebook.
  • When you have the goal of your ad campaign, you can create new ad sets and ads.
  • You can also manage ads bid for your desired campaign
  • Ad manager allows you to target the audience of your choice.
  • If your ads aren’t performing well, you can optimize ad campaigns any time through ads manager.
  • Keeping a track of the campaign is important, keep checking the performance of your ads through ads manager.

 

How to use Ad Manager:

 

If you are using ad manager for the first time then you may find in difficult. To get started, first of all, clicks on ads manager and the main navigation menu you will see a few tabs on the screen:

 

  • Account Overview
  • Campaigns
  • Ad Sets
  • Ads

 

Ad Manager Overview

 

Once you will start to click around you will find a lot about each tool, its usage and its purpose.

 

How to set up a Facebook ad campaign?

 

 To create a campaign, first of all, select the campaign tab and then click on “+create “button

 

The first step in creating a campaign!

                

Once you have clicked on creating a new window will pop up on the screen and it will look like this:

 

In this step, one has to select an objective of the campaign!

 

If you are doing it for the first time it might confuse you but worry not, with the time you will get your hands on it. Practice makes a man perfect and to run a successful campaign you need to practice a lot. Let’s move towards our next step.

 

Step 1: Campaign Objectives:

 

Before starting any campaign it is important to be on clear about the objectives and goals of the campaign. If you want to drive more traffic on your website, you will select conversions, or if you want to get more likes and comments on the post you will select engagement. Here is a detailed list of all objectives for your assistance:

Brand awareness

Local awareness

Reach

Traffic

Engagement

App installs

Video views

Lead generation

Conversions

Product catalog sales

Store traffic

Messages

 

Step 2: Campaign Name:

 

This one is fairly the simplest step, but it is as important as any other step to organize your campaigns effectively. It will help you later when you will sit down to check results. Here is the tip to add some elements in your campaign name:

 

  • Client name/ website
  • Target Audience/ Location
  • Custom Audiences
  • Creative Type (Video? Carousel?)
  • Facebook Page, etc

 

Once you have given a name to your campaign you can also select A/B test or split test as it allows you to run experiments. We will discuss this later in another blog.

A simplest yet very important step!

 

Step 3: Audience Targeting

 

The main ad manager has a separate tab for ads and ad sets. They both are contained within the campaign, the ads containing a specific combination of creative and an ad set containing a specific audience and budget. You can create audiences based on your website traffic with something called the Facebook Pixel. We’ll also discuss custom and lookalike audiences in another blog post.  The section looks like:

 

Selecting the right audience is really important for a successful ad campaign. You can target “likes” or interests on Facebook, behaviors or demographics, and create very specific audiences to target in your campaign.

 

Step 4:  Ad Placement

Facebook allows you to choose the right audience so that they can show your ads to the right people in the right places. It has two options;
Automatic Placements (Recommended) and Edit Placements. If you will select edit placement as per your desires then you will see this list:

 

Feeds

Facebook News Feed

Instagram Feed

Facebook Marketplace

Facebook Video Feeds

Facebook Right Column

Instagram Explore

Messenger Inbox

 

Stories

  • Facebook Stories
  • Instagram Stories
  • Messenger Stories

 

In-Stream

Facebook In-Stream Videos

 

Messages

Messenger Sponsored Messages

In-Article

Facebook Instant Articles

 

Apps and Sites

Audience Network Native, Banner and Interstitial

Audience Network Rewarded Videos

Audience Network In-Stream Videos

 

Step 5: Campaign Budget and Bidding

 

We’ll discuss in campaign budget and bidding in detail as it a lengthy topic.

Step 6:  Facebook Ads

 

This is the final step of the campaign creation process. In this step, you can select your preferred Facebook ad type and insert your ad images and copy.

Your campaign is ready to go!

We’ve discussed each step in detail as it the beginner’s guide but we’ll soon be sharing more blogs on this topic. We hope you liked this blog and found it informative. Please give us your feedback in the comment section below.

Sabiha Taj
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