In this blog post, we’ll walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.
What is facebook ads manager:
The ads manager is the starting point where you create running Facebook, Instagram, Messenger Ad campaigns. It’s a complete tool where you can manage your facebook and campaign anytime. In particular, you can use an ad manager for:
- You can easily set up a Facebook ad campaign by opening ad manager on your facebook.
- When you have the goal of your ad campaign, you can create new ad sets and ads.
- You can also manage ads bid for your desired campaign
- Ad manager allows you to target the audience of your choice.
- If your ads aren’t performing well, you can optimize ad campaigns any time through ads manager.
- Keeping a track of the campaign is important, keep checking the performance of your ads through ads manager.
How to use Ad Manager:
If you are using ad manager for the first time then you may find in difficult. To get started, first of all, clicks on ads manager and the main navigation menu you will see a few tabs on the screen:
- Account Overview
- Ad Sets
Once you will start to click around you will find a lot about each tool, its usage and its purpose.
How to set up a Facebook ad campaign?
To create a campaign, first of all, select the campaign tab and then click on “+create “button
Once you have clicked on creating a new window will pop up on the screen and it will look like this:
If you are doing it for the first time it might confuse you but worry not, with the time you will get your hands on it. Practice makes a man perfect and to run a successful campaign you need to practice a lot. Let’s move towards our next step.
Step 1: Campaign Objectives:
Before starting any campaign it is important to be on clear about the objectives and goals of the campaign. If you want to drive more traffic on your website, you will select conversions, or if you want to get more likes and comments on the post you will select engagement. Here is a detailed list of all objectives for your assistance:
Product catalog sales
Step 2: Campaign Name:
This one is fairly the simplest step, but it is as important as any other step to organize your campaigns effectively. It will help you later when you will sit down to check results. Here is the tip to add some elements in your campaign name:
- Client name/ website
- Target Audience/ Location
- Custom Audiences
- Creative Type (Video? Carousel?)
- Facebook Page, etc
Once you have given a name to your campaign you can also select A/B test or split test as it allows you to run experiments. We will discuss this later in another blog.
Step 3: Audience Targeting
The main ad manager has a separate tab for ads and ad sets. They both are contained within the campaign, the ads containing a specific combination of creative and an ad set containing a specific audience and budget. You can create audiences based on your website traffic with something called the Facebook Pixel. We’ll also discuss custom and lookalike audiences in another blog post. The section looks like:
Selecting the right audience is really important for a successful ad campaign. You can target “likes” or interests on Facebook, behaviors or demographics, and create very specific audiences to target in your campaign.
Step 4: Ad Placement
Facebook allows you to choose the right audience so that they can show your ads to the right people in the right places. It has two options;
Automatic Placements (Recommended) and Edit Placements. If you will select edit placement as per your desires then you will see this list:
Facebook News Feed
Facebook Video Feeds
Facebook Right Column
- Facebook Stories
- Instagram Stories
- Messenger Stories
Facebook In-Stream Videos
Messenger Sponsored Messages
Facebook Instant Articles
Apps and Sites
Audience Network Native, Banner and Interstitial
Audience Network Rewarded Videos
Audience Network In-Stream Videos
Step 5: Campaign Budget and Bidding
We’ll discuss in campaign budget and bidding in detail as it a lengthy topic.
Step 6: Facebook Ads
This is the final step of the campaign creation process. In this step, you can select your preferred Facebook ad type and insert your ad images and copy.
We’ve discussed each step in detail as it the beginner’s guide but we’ll soon be sharing more blogs on this topic. We hope you liked this blog and found it informative. Please give us your feedback in the comment section below.