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Google September 2019 Algorithm Update: Tips on how to avoid Google’s SERP’s fall off

In the last few years, the trend in the advertising industry has changed drastically and in no time digital marketing has become a whole new ballgame in the field of advertisement. It’s the only communication field or sector which is accurately measurable. It is said that if your business is not on the internet, then your business will be out of the business which means those who are relying on conventional marketing solely are in real trouble. In this method of marketing, the Investors know where exactly the money is going and one can make timely decisions accordingly.

Let’s put some light on the Google Algorithm Update 2019. So, on September 24th, Google decided to announce its latest core algorithm update which was primarily about up-gradation in search engine optimization. Back in June 2019, Google had also announced another core update but it was more focused on E.A.T (Expertise, Authority and trustworthiness). First thing first, if you are not much connected with the September core update 2019, let me tell you that this latest September core update has caused a massive drop in the blog and content section of the website. The overall ranking of so many websites has dropped as the update in the SEO algorithm had penalized websites with low-quality content. The September core update has also impacted long-tail keywords or terms that did not fit with the page insights. If we compare September 2019 core update to the June 2019 core update, as per the metrics the September update has a bit more impact, it looks clear from the data overall whereas the June update is far more powerful in other aspects. The main role of the algorithm is to solve problems and provide better results for queries and with this latest up-gradation Google has ranked down all those websites with low-quality content. It won’t be wrong to say these updates are great for users and a hitch for the SEO industry and business niche. Some of the analysis also says that Google is specifically targeting “Your Money or Your Life (YMYL) sites and reportedly so many finance, health and news sites have lost average 20% of their website traffic after September 2019 core update. Generally, Google relies on mobile for indexing and ranking but this time it is observed that searches were affected equally for mobile and desktop sites. It is understood that Google will keep updating its algorithms in the coming months and years, so instead of making decisions on the 11th hour, it is important to prepare in advance to avoid such great loss. We have listed down some methods by which you can regain rankings on Google once again. Here it is!

Tips on how to deal with Google ranking drop:

If you are in this dreaded situation, all you need to do is to keep calm and look for causes and solutions. In this post, we’ve covered some of the tips and tricks which could save your site from “falling off Google’s SERPs”. Here are some important tips that will help to regain your lost Google rankings.

  • Regain traffic by producing keyword focused blogs, FAQs, Glossary and Videos.
  • Focus on high-quality content instead of just irrelevant or vague content
  • Try to be as concise as you can and deliver the right information to the right set of audience.
  • Linking is the key; make internal and external linking for better SEO results.
  • Work on your website design and performance.
  • Reduce the bounce rate of people landing on your site.
  • Provide an excellent customer experience and site performance

 

Following these simple steps, you can easily regain your lost ranking. Here we conclude our blog and understood that the main purpose of the core update was not to penalize sites but to inform site owners to produce well developed and researched content. Better content and keywords help in improving Google ranking. No matter what, you can always bring organic traffic by revamping your strategy. Always remember organic search is a long play game and by some right placement of keywords, you can make your place in the longer run. Impacted sites have to redefine their content strategy and use keywords that are directly related to the content of their page as it’s the high time to pay close attention to keywords strategy and continue to monitor their ranking every week.

That’s all of this post, we hope you have liked our blog and found it informative. Don’t forget to give us your feedback in the comment section below.

Sabiha Taj
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